Whether your goal is total world domination, or getting clear on the best next step, there’s a content solution for that.
You need the right words (images, video, infographics, tools and other content) in the right place. Having a good time online comes from a combination of:
To do all that, you’re going to want a content designer in your corner. Luckily, I know a girl.
(It's me.)
No doubt your big idea is within reach, but you/your team don’t quite know how to articulate it. Sounding like you - but better - comes from having a solid framework for you/your team to draw from. A framework that includes:
It’s time to tap into the big ideas that drive your business, and build a usable verbal brand and messaging framework.
When creating or maintaining content feels a bit like wading through peanut butter - or you’re ready to scale - it’s time to invest in your content strategy. A strong content strategy looks like:
A content strategy could be a one-page overview for your own reference, or a core business document that spans multiple teams and divisions. Either way, it’s a pathway to reducing inefficiencies, staying on track, and ensuring you get the most from your content investments.
Or get a structure to follow if you’re DIY’ing your site, copy, or both.
You have information to share, but you need to know where to stick it. Give your designer, developer, and copywriter (hey, that might be me) the detail they need by defining:
Make sure your website investment lasts. I've got a brain for business and can marry the technical and content aspects of website creation. If you're not sure where to start with your next website or content project, start by organising a chat with me.